Técnico maintains 2nd place among the most reputable Higher Education brands in Portugal
The RepScore 2025 study has once again recognised Instituto Superior Técnico as a leading brand in Portuguese education.
For the fourth consecutive year, Técnico has secured the 2nd position in the ‘Brand Reputation in Portugal’ ranking within the Higher Education category. This result is awarded by the RepScore 2025 study conducted by the consultancy OnStrategy, which assesses the positioning and reputation of over two thousand brands among the Portuguese population annually.
In addition to Técnico, four other ULisboa schools are ranked in the top 10 higher education institutions for reputation: the Faculty of Law (FDUL) in 5th place, the Lisbon School of Economics and Management (ISEG) in 6th place, the Faculty of Sciences (FCUL) in 8th place, and the School of Agriculture (ISA) in 10th place. These four Schools appear together in this top group for the first time. ISEG had already made the list in 2023 and FCUL in 2022.
The analysis is based on a methodology that combines two complementary dimensions: a qualitative component centred on spontaneous perceptions of brand positioning, and a quantitative component, which measures reputation in an induced manner. The assessment focuses on emotional indicators – such as notoriety, trust, consideration, preference, recommendation and admiration – and rational ones like innovation, ethics, social responsibility, leadership, working environment and overall performance.
Técnico has maintained the same position since 2022, and was also in 2nd place in the 2024 (news on the Técnico website), 2023 and 2022 rankings, reinforcing its regular presence in the group of higher education brands with the best reputation.
Since 2009, OnStrategy has promoted the RepScore study, which is internationally certified for financial and strategic brand evaluation. The analysis relies on a representative sample of the Portuguese population, taking into account factors such as geographical distribution, gender, age, and education level.